On June 12th, 2024, local time, SOUEAST Motor held a strategic cooperation signing ceremony with Al Mulla International Auto Trading Company S.P.C. (hereinafter referred to as Al Mulla Group), a member of Al Mulla Group and a leading distributor of international auto brands in Kuwait.

The agreement of strategic cooperation that took place at the Headquarters of Al Mulla Group in Kuwait was signed by Mr. Alex Tan, General Manager of SOUEAST Motor Middle East, and Mr. Talal A. Al Mulla, CEO of Al Mulla Group, in the presence of Mr. Imad Flayhan, Managing Director of Al Mulla Automotive. Senior management representatives from both companies were also present at the ceremony.

This collaboration will offer clients in the Middle East the opportunity to explore more choices of world-renowned auto brands with advanced features whilst continuing to experience SOUEAST Motor’s promise of offering the best products and services backed by unparalleled dedication to excellence and professionalism in operating every sector.

Commenting on this important development, Mr. Alex Tan, General Manager of SOUEAST Motor Middle East, said: “We are very proud of signing this agreement with Al Mulla International Auto Trading Company, which will further promote SOUEAST Motor's localization in the Middle East, and will see both sides work together to explore the market, enhance competitiveness, and achieve mutual benefits. Leveraging AI Mulla Group's strong influence and extensive resources in the Middle East, SOUEAST Motor will accelerate brand promotion and quickly expand its local recognition. “

Mr. Talal A. Al Mulla, CEO of Al Mulla Group, said: “We are delighted today to announce the signing of a Distributor Agreement with our new business partners SOUEAST Motor, one of the leading manufacturers of Chinese automobiles in the global market. This new endeavour reflects our strategic growth plans and long-term vision within Al Mulla Group to continue our legacy for the past more than eight decades of being the leaders in every market where we operate. It will also further enhance our position in the market and solidify our diverse offer of innovative brands from renowned global car manufacturers.”

KWD 8,899

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